As one of America’s newest, most unique start-up brands, Flyby is steadily building a devoted community of folk who don’t have time for hangovers. Our challenge was to create a brand that brings to life their vision of drinking smarter and living better.
"Being faced with the task of branding your product is essential. I spoke with a few large design agencies, and none of them gave me a feeling of intimacy and understanding when it came to my project. I felt like I was just another “To do” on their list. With Alphabet, right from the start it was their goal to get inside my head and really understand my product, and how we wanted to be perceived."
Eddie Huai
Founder, Flyby
We played heavily on the name of the product and connected it to real life 'hangover' situations in order to bring personality and a friendly, realistic tone to a market that can otherwise be quite dull and boring.
"The new Flyby identity is simple, welcoming and memorable — like the product itself, the brand is a direct challenge to a category that is generally boring and full of jargon."
Sam Lane
Co-founder, Alphabet
We created an icon suite for the brand that utilises the Flyby 'loop' whilst also creating a clear visual key relating to key areas of the brand. The icons are used as a visual aid to help make the complex simple when it comes to product ingredients and benefits.
One of the first applications of the new brand was to redesign the online presence; a place initially created to clearly and concisely communicate the Flyby offer. We combined Studio and Lifestyle Photography with all other brand assets to bring personality and life to the product.
One of the first applications of the new brand was to redesign the online presence; a place initially created to clearly and concisely communicate the Flyby offer. We combined Studio and Lifestyle Photography with all other brand assets to bring personality and life to the product.
