We were commissioned by the iconic British sports fashion retailer, JD Sports, to work alongside their design team on the most important document of the year - the Annual Report.
A Stealth Approach
Inspired by current trends in the Sports Fashion sector, we worked with a theme of Stealth which we carried throughout the entire publication. The majority of the pages were printed with white digital ink on GF Smith Colorplan Black with photographs being printed on the Glossy Heaven 72 stock.
A Visual Language
We created a bespoke visual infographic system for facts and figures throughout the report with our aim being to find the right balance between visually engaging and totally functional.