Play Brew Co is a Middlesbrough-based craft beer brand hell-bent on producing exhilarating beer with a nostalgic twist, born from the influential culture of the '70s, '80s and '90s.

We worked with Play Brew Co on creating their Classic range of beers to help them make a real splash in the saturated world of craft beer.

Japanese Rice Lager

The Classic Template extends to sub-ranges with ease. For the Japanese Rice Lager, we utilised a more vibrant contrasting colour palette of Bright Blue and Red and reversed the inside container to reveal the clear metallic finish of the aluminium can underneath. This brought a unique effect that worked perfectly with the theme.