10 Jan 2023
Posted in Projects
Play Brew Co – Classics
Posted by Sam Lane

Play Brew Co is a Middlesbrough-based craft beer brand hell-bent on producing exhilarating beer with a nostalgic twist, born from the influential culture of the '70s, '80s and '90s.

We worked with Play Brew Co on creating their Classic range of beers to help them make a real splash in the saturated world of craft beer.

Play Classic Group 1
Classic Labels Left
Classic Labels Right
Play Classic Text 1
Play Classic Green 1 B
Play Classic Green 2
Play Classic Blue 2
Play Classic Blue 1 B
Play Classic Yellow 1 B
Play Classic Yellow 2

Japanese Rice Lager

The Classic Template extends to sub-ranges with ease. For the Japanese Rice Lager, we utilised a more vibrant contrasting colour palette of Bright Blue and Red and reversed the inside container to reveal the clear metallic finish of the aluminium can underneath. This brought a unique effect that worked perfectly with the theme.

Japan 1
Japan 2
Japan 4
Japan 3
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