It was a delight to have our latest intern Daria in the studio for the past couple of months helping us out on a few exciting briefs.
Daria is a third year Leeds College of Art student with a multidisciplinary approach to editorial design, publishing, advertising and branding within the art and fashion world.
We asked her about her time at Alphabet and here's what she said...
How did you hear about Alphabet?
I heard about the studio through Leeds College of Art students and fellow peers who spoke about their great work regularly.
What made you want to intern with the team?
The studio had such a good reputation in Leeds and particularly LCA that I thought I could learn a lot by spending some time with them and learning their work processes.
What projects did you work on?
One of the best projects I worked onto was concept generation for the branding and a promotional package for a Yorkshire based contemporary dance company called Gracefool Collective. I also helped out to build and paint some physical signage which Alphabet developed for a local cinema, the Hyde Park Picture House, which was a lot of fun!
What was your favourite project?
The best project I worked on was the Gracefool Collective branding. It made me learn a lot about concept development and its application for branding. It was the first time I worked on cultural identity and it was a great learning curve for me personally.
Any surprises?
Not big surprises but there was a lot to learn in terms of fast paced design making.
What was it like being in the studio?
It was good to work in a team where ideas were continuously bouncing around. It really allowed the projects to get developed fast and at a very high quality, giving me a great insight and understanding of what it's like to work in a real studio.
Finally, what did you learn that stuck with you?
I learnt how a studio is run in general. Fast paced work, attention to detail and a will to work not only hard, but smart.
