We've been working with Spark Capital and USA Volleyball helping them develop ideas for their merchandise leading up to the 2020 Olympic Games in Tokyo.
We were asked to create a classic range of merch appropriate for all audiences as well as a more vibrant, playful range targeting a younger, female-focussed demographic.
A Refreshed Brand
We started by looking at the existing USA Volleyball logo and proposing a slight update which would bring the brand into the 21st century whilst still retaining the history and memorability form before. (Left: Previous Logo, Right: Proposed Update.)
The Classic Range
For the classic range, we developed a bespoke typeface which is modern take on a traditional 'varsity' style that was confidently combined with the unmistakable USA red, blue and white colour scheme.
We developed typographic compositions and 'lock-ups' that could be used as feature graphics across all types of merch. We played on the unique hand-signals that are used in Volleyball, bringing these into the Merchandise in a physical, playful and engaging way.
The Modern Range
For the modern range, we combined bold and bright colours with a hand-rendered execution to create lively icons and devices that bring a little bit more personality and flavour to the game of Volleyball.