27 Dec 2022
Posted in Projects
Alphabet 2022: Year In Review
Posted by Sam Lane

What another spectacular year we've had here at Alphabet. As always, we'd like to thank our amazing clients, old and new, for making 2022 a super special 12 months for our whole team. To celebrate, we've compiled a snapshot of just a handful of projects that we've really enjoyed working on this year.

Full portfolio updates will be starting to appear on the website from early 2023, so be sure to keep your eyes peeled. Until then, let's enjoy the holidays, slow down a bit and recharge for the new year!


Box United – Fight Like A Girl

We worked on a full brand refresh for Box United and their Flagship Programme 'Fight Like A Girl', which aims to use boxing as a pathway for underprivileged girls to unlock their full potential across all aspects of life.

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OnePlus – Packaging

We overhauled the OnePlus core packaging range, creating a timeless look and feel with a clean graphic system that works across formats seamlessly; from Chargers and Adapters to Buds, Accessories and Mobile Devices.


Nike – Move to Zero Manchester

We collaborated with Nike, alongside our long-standing clients Football Beyond Borders and JD Sports, to deliver the branding for the Move To Zero Manchester event at the Moss Side Millennium Powerhouse. The official opening of the Community Football Pitch, who’s top layer was made with 11,000 worn football boots, was attended by 300 young people and unveiled by Nike Athletes, Phil Foden (Manchester City) and Ella Toone (Manchester United).


Smood – Skincare

We helped start-up skincare brand, Smood, create a bold and friendly identity and packaging system, playfully targeted at a younger demographic with acne-prone skin.


MAD Coffee – Powered by Oats

We created a playful and engaging brand identity and packaging range for MAD Coffee; a plant-based ready-to-drink cold-brew coffee powered by oats and 100% free from soy, dairy and nuts.


Hip Hideouts – Luxury Ski Chalets

We delivered the Branding for Hip Hideouts; a boutique ski company exclusively based in the French resort of Val d'Isère offering private, alpine hideaways with beautiful mountain locations and easy access to the slopes.


Pawsy – Pet Supplements

We worked with subscription-based start-up pet food brand, Pawsy, who create supplements made with high quality raw meat pieces and freeze-dried botanicals, tailored to the unique needs of each dog and cat.

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